There's a lot of talk about inflation in 2021 and we've now all experienced it in our own lives as well. The cause can be tracked back to many factors including the global pandemic and now supply chain issues. There's also a lot of talk about companies that sell products are now having their margins squeezed because of these rising prices, which means they're not as profitable. Now this could be true for a lot of companies; however, I want to show you a conflicting view where rising inflation and/or rising cost of goods can actually increase a company's margins. Now pricing for products is very complex for most industries but math is math and I definitely don't think this concept is being looked at enough.